基于社会网络分析的世界遗产地旅游利益相关者关系网络特征与形成机理研究——以泰山为例

在我国，随着世界遗产地旅游开发进程的加快，遗产地旅游发展与遗产资源保护的矛盾成为学术界、产业界以及政府部门关注的焦点。世界遗产资源复杂的属性特征与遗产地众多的利益相关者给遗产地治理提出了新的课题。越来越多的学者认识到，只有顾全不同利益相关者诉求，保证多方利益的协调，才是遗产地治理困境的最佳破解途径。然而，我国世界遗产地旅游可持续发展涉及哪些旅游利益相关者？其复杂的关系网络特征与关键节点是什么？它们形成的机理与驱动力因素是什么等基本问题却鲜见系统实证研究。

Research on Features and Formation of Stakeholders of World Heritage Tourism Based on Social Network Analysis—Taking Mount Tai as an Example

With the accelerating development of world heritage tourism in China, more focuses were raised from the academia, the trade and the governments on the conflict between development heritage tourism and protecting heritage resources. New topics on governing the heritage site arise from the complicated features of world heritage resources and from the numerous stakeholders of heritage site. More and more researchers have seen that the best way to solve the difficulties in governing the heritage site is to take into full consideration and coordinate the interests of all parties. However, systematic empirical studies lack in the questions, such as who are the stakeholders related to the sustainable development of world heritage tourism, what are their network features and crucial nodes and what are their mechanism of formation and their drives.